Herb Kelleher Quotes
We will hire someone with less experience, less education, and less expertise than someone who has more of those things and has a rotten attitude. Because we can train people. We can teach people how to lead. We can teach people how to provide customer service. But we can't change their DNA.
Citations
Freiberg, Kevin, and Jackie Freiberg. Nuts! Southwest Airlines' Crazy Recipe for Business and Personal Success. Broadway Books, 1998, p. 64.
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Herbert David Kelleher was an American billionaire airline businessman and lawyer. He was the co-founder, later CEO, and chairman emeritus of Southwest Airlines until his death in 2019.