Tim Cook Quotes

When you can't compete on cost, compete on quality.

When you do everything to make the very best product, it also means you're very focused on just a few products.

Build to a standard, not a price.

Integrity is the distinctive Santoni trait. Their attention for the longevity of good product matches the widely-felt need for fashion that's less superficial and volatile.

Don’t be in a rush to get big. Be in a rush to have a great product.

In the end, we don't believe in launching any type of product if it isn't perfect in our eyes.

Often, I'm sitting opposite a client, and I'm thinking, 'How do I convince him to not copy the best-selling product out there?' And sometimes I don't know. Really, it's smarter to be a thief.

To the extent that anyone anywhere does anything interesting, the question is: 'Why isn't Apple doing that; why is Apple behind in that?' We aren't the Everything Company. We take on a very small number of things that we do very well, and we find that pretty rewarding.

I've always thought, since the beginning of my career, that it was better to take your time and write some good stuff and then go in and not be pushed or forced into just crankin' stuff out, whether it was great or not.

I wanted to create a collection of leather handbags which would not only reflect the brand's DNA but also appeal to a busy cosmopolitan woman.

I've always believed that you have to have the skills before you destroy the skills. If you want to be crude, be crude, but don't be crude because you don't know how to do it, because you're not perfect at drawing and pattern-cutting.

I have always maintained that it's not the quantity of work, but the quality that should speak. I have maintained the same for my music albums, too. I have always released them after a gap of two to three years.

My iPhone background says, 'If you build it, they'll come.' You know, quality over quantity. And I really live by that.

I hate the marketing side of business where, 'Oh let's do a shoe for this clientele or for the Chinese or for the Japanese.' We're doing the same products for everyone.

After my first fashion week, there were so many brands approaching us, and we said 'No' 90 per cent of the time. We didn't care about making a lot of money - it seemed so short term. We've always wanted to create something bigger.

We have received a heritage of craftsmanship, of aesthetics, of taste, of identity. Our brands have the beauty to preserve and perpetuate it.

Focus is about saying, No. And the result of that focus is going to be some really great products where the total is much greater than the sum of the parts.

The most important thing in business is a persona, Nico,' he was fond of saying. 'People want to know immediately what they're dealing with. And when they think about you, you've got to stand out in their minds--like one of those characters in a novel.

The price point and the quality are very rare. I don't want people thinking, "I got the look for less." I want them thinking, "I got the look!"

You gain converts by winning at something the existing provider didn't think was so important.

If you keep your eye on the profit, you’re going to skimp on the product. But if you focus on making really great products, then the profits will follow.

I believe in that one-on-one sell. I don't really believe in flooding the market with loads of goods that don't mean much, and you lose your identity.

That's what makes great products. It's not process-it's content.

Obsess about the quality of the product.

With type as with philosophy, music and food, it is better to have a little of the best than to be swamped with the derivative, the careless, the routine.