Sheena Iyengar Quotes
We make choices and are in turn made by them.
Citations
Iyengar, Sheena. The Art of Choosing. Twelve, 2010.
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Sheena S. Iyengar is the S.T. Lee Professor of Business in the Management Department at Columbia Business School, widely and best known as an expert on choice. Her research focuses on the many facets of decision making, including: why people want choice, what affects how and what we choose, and how we can improve our decision making. She has presented TED talks on choice and is the author of The Art of Choosing (2010).