Martin Sorrell Quotes

My brother and I are always playing F1 on the PlayStation and now I am going to be in one of those cars on the games!

Virtual reality is extremely exciting. We have the biggest opportunity in sports when you talk about the possibility of bringing fans inside a car going nearly 200 miles-per-hour.

Much of the excitement about virtual reality has come from the gaming community.

Virtual Reality is going to be an important technology. I am pretty confident about this.

I believe that Virtual Reality will hit it big time. I know that some of my colleagues disagree, but I believe in it.

I do think that we're gonna move towards this world where eventually you'll be able to capture a whole experience that you're in and be able to send that to someone.

Because I believe in God and have faith in God, it doesn't mean I am immortal. It doesn't mean I am immune, as has been claimed. I am as scared as anyone of getting hurt, especially driving a Formula One car.

At its very core, virtual reality is about being freed from the limitations of actual reality. Carrying your virtual reality with you, and being able to jump into it whenever and wherever you want, qualitatively changes the experience for the better. Experiencing mobile VR is like when you first tried a decent desktop VR experience.

VR should be more emotionally involving, but that doesn't happen automatically by just taking a VR camera and sticking it onto what would be a traditionally blocked scene for 2D.

VR is going to be defined by the content that is designed explicitly for virtual reality.

VR should offer an experience that's more exciting than watching in 2D, and we're pretty good at 2D storytelling, so the bar's already pretty high.

In virtual reality, it's more about capturing and creating worlds that people are inhabiting. You really are a creator in the way the audience lives within the world that you are building.

Not everyone has the means to race stock cars - we know that - but VR technology can recreate the experience right at home.

There's something about VR. I'm a super dork and love video games. I've tried some VR things - some have been good, and some aren't. I wouldn't be surprised if the next level of entertainment is VR-based, and when you go to the theater, everyone puts on a VR headset.

It's funny because I remember playing 'Grand Turismo,' and I would get yelled at by my brother for moving the controller as if it was a wheel. He was, 'It's not gonna help you.' Now you have a Wii, and you could actually move and control it.

I absolutely love VR.

A lot of people have difficulty wrapping their heads around what VR is good for. And the direction people go first is wrong. The wrong place is always: How can we do something we've done before, but on this?

I think it's always better to be in an F1 car because, in general, the car behaves itself.

Usually, companies, when they approach other people to do VR, they're like, 'We're gonna offer a virtual reality experience' - to me, that usually means they're gonna put a bunch of 360° cameras in a room, film something, and wrap the video in a sphere so you can head-track and look around. To me, that's not virtual reality. That's 360° video.

We're trending towards the holodeck. Eventually we'll have a system that's indistinguishable from reality.

We have this vision, that over time, social play and great content will be the core of great VR.

I am a huge fan of 'Ready Player One,' and Ernest Cline's book paints the most accurate and vivid portrayal of the metaverse we've built here at Roblox.

When Oculus adds hand controllers that will make tools, swords, and guns work better in virtual reality, you'll be able to reach out and use your virtual sword. It will make things even more interactive.

The great thing about VR is that the input is going to be so drastically better than mouse input or games with touch controls on smartphones. It'll make it much easier to build stuff and express yourself freely.

What's the fundamental problem that VR solves better than anything? To me it's straightforward. It's story. VR tells stories better than any medium.