Martin Sorrell Quotes

I don't believe in simulationism, I believe that the word is already old-fashioned. As I see it, new technologies are substituting a virtual reality for an actual reality. And this is more than a phase: it's a definite change.

Virtual Reality is going to be an important technology. I am pretty confident about this.

It seems to me so much technology could be applied to entertainment. Augmented reality, and even just the iPad - touch-screen technology, it was, you know, it still is extremely underused by entertainment.

I'm the most optimistic guy about VR out there. I have crazy visions of what we'll be doing in the future.

The virtual Saudi Arabia actually exists in its rules and in the minds of the people. For instance, in virtual Saudi Arabia there is no satellite television. In principle, and by law, you are not allowed to own a satellite dish. But in reality we are the biggest consumers of satellite television in the Middle East. Not only that, Saudi businessmen are also the biggest investors in satellites. In principle, and by law, Saudi Arabia is not supposed to have interest-based banking, but in fact ninety per cent of our banking system is interest-based. And it goes on and on. The solution for Saudi problems is to bring the virtual world and the real world together.

Stereograph

We are living in a science fiction world.

No one in Silicon Valley loves virtual reality or believes in its future as much as Clay Bavor.

Much of the excitement about virtual reality has come from the gaming community.

What I love about the 'State of Syn' concept is that, while it's exploring science fiction, it's also trying to explore the future of film and television and the Internet, just in the nature of how they put it together and promote it and add apps and all that kind of stuff.

Tribeca has always celebrated the most exciting new forms of storytelling, from video games to virtual reality.

Overall, looking at the stories [Black Mirror], almost every story we've ever done is concerned with authenticity or reality in some way.

To someone like Zurbaran, who paints still lifes, lemons and pears are the objects of art. But to the electronics engineer who works on the technologies of virtual reality, the whole reality has become the object of art, with a possibility to substitute the virtual with the real.

Virtual Reality for Formula One could be fantastic - driving the car!

The thing that excites me about these informational technologies is I think we are going to be able to use virtual reality to show each other the insides of our own heads.

The clearer that division [of social media] is between it not being a reflection of reality, and being a complete make-believe world, the more we're helping ourselves.

We have always tried to concentrate on the long term, and to place bets on technology we believe will have a significant impact over time. It's hard to imagine now, but when we started Google most people thought search was a solved problem and that there was no money to be made apart from some banner advertising. We felt the exact opposite: that search quality was very poor, and that awesome user experiences would clearly make money.

I don't know where the artificial stops and the real starts.

A good story needs conflict, and virtual reality is a great hypothetical way to create conflict. ... In some ways, the future is going to be more boring than we think.

The new media are not bridges between man and nature - they are nature...

Back in the 1980s, when the internet was only available to a small number of pioneers, I was often confronted by people who feared that the strange technologies I was working on, like virtual reality, might unleash the demons of human nature. For instance, would people become addicted to virtual reality as if it were a drug? Would they become trapped in it, unable to escape back to the physical world where the rest of us live? Some of the questions were silly, and others were prescient.

Reality is the temporary resultant of continuous struggles between rival gangs of programmers.

These new technologies try to make virtual reality more powerful than actual reality, which is the true accident. The day when virtual reality becomes more powerful than reality will be the day of the big accident. Mankind never experienced such an extraordinary accident.

I believe that Virtual Reality will hit it big time. I know that some of my colleagues disagree, but I believe in it.

This virtual reality stuff is the technological equivalent, really, of psychedelics.