Howard Stringer Quotes

There's something about VR. I'm a super dork and love video games. I've tried some VR things - some have been good, and some aren't. I wouldn't be surprised if the next level of entertainment is VR-based, and when you go to the theater, everyone puts on a VR headset.

We look at Sony as someone who's jumping into the space to help evangelize and build out VR. They're very centered around a console experience.

A lot of people, even if they know what VR is, see it as this tool to go in your basement and play Halo.

We brought augmented reality to the marketplace with Nintendo 3DS. We made it fun; we made it social.

We have grown up in an age where there is nothing that cannot now, courtesy of computer-generated imagery, be convincingly rendered in the visual field.

I think computing power is ready to do 3D justice. It was great for shooters and racing games in the past, but I didn't think it was right for strategy games.

Games are another place to find work, not only the voice stuff but in the motion capture stuff. It's exciting work.

I think the CG is an instrument to create reality. I don't think it's an instrument to create a heightened reality.

I grew up playing video games. And the cool thing about the EA Sports games is they took me through the whole motion-capture thing, where they put little sensors on my body so the video game really is me. It actually moves the way I move.

I have a company in the U.K., a performance-capture studio. We're looking to push the boundaries of performance-capture technology in film and video games, but also in live theater, using real-time performance capture with actors onstage, and combining that with holographic imagery.

It's quite amazing what 3D is doing to movies. Just simple things like a paper plane flying at you or flower petals fluttering about are wonderful.

Video games are ubiquitous now.

Games have grown and developed from this limited in-the-box experience to something that's everywhere now. Interactive content is all around us, networked, ready. This is something I've been hoping for throughout my career.

When I see myself in the videogame it's amazing how realistic I look. This is the most authentic and realistic soccer game I have ever seen. It is like I'm looking in a mirror. The attention to detail is incredible.

There's going to be all different price points, and you get what you pay for. There's certainly low things made of cardboard that you don't put on your head, you just hold up little viewers that give you this glimmer of what VR could be.

We designed a number of features from the ground up, like custom display and optics technology with very high refresh rates and pixel density. We added integrated 3-D audio, a built-in microphone so you can speak to friends inside virtual worlds, and precise mechanical adjustment systems.

The great games are the space sims and driving sims and these experiences where you're basically sitting at a table with nothing happening in front of you. A lot of interesting things are evolving there. There are great games that can be made.

The great thing about computer animation is that all of those environments exist as three-dimensional worlds, so these VR worlds already exist.

I've seen 3-D movies where it seems a little crude or too in-your-face.

Oculus really started popularizing a new approach using cellphone screen technology, a wide field of view, and super-low-latency sensor tracking. It's not crappy stuff that doesn't work and makes everybody sick. When you experience Oculus technology, it's like getting religion on contact. People that try it walk out a believer.

VR is going to be defined by the content that is designed explicitly for virtual reality.

There's three things that you need for virtual reality to work. You need the hardware that's affordable and doesn't make people sick, you need an audience that is willing to pay for it, and you need the content.

Virtual reality, to me, seems to have a number of different tiers. Entry-level-tier VR is this experience: on a phone, some simple head-tracking, and some quick and dirty, game-engine-quality stuff.

Virtual reality is already affecting people on an emotional level much more than any other media, and it has the potential to scale: all you need is an attachment for your cellphone, and you can have this experience.

We brought what we liked from the real world into our videos.