Peter Guber Quotes

To be successful you have to convince the public.

There is no sale without the story; no knockout without the setup.

If someone likes you, they'll buy what you're selling, whether or not they need it.

Everyone is someone else's catalyst for selling something these days.

We are all in the business of sales. Teachers sell students on learning, parents sell their children on making good grades and behaving, and traditional salesmen sell their products.

Learn the art of the pitch and of messaging.

One of the things that we hope to do with 'Pitchmen' is to give people an appreciation of what we do.

It's about stories. If I can tell the story to America, whether it's Riesling or a boxer from Harlem, it will sell. I know on my gravestone it's going to be, 'Storyteller.'

I wanted to make a lot of good pitches.

In order to implement your convictions you must win.

Those who tell us to be in touch with our own desires are often merely trying to make us believe that what we want is the thing that they are selling. […] We're used to that kind of persuasion, for political candidates as well as commercial products.

I think that bold leadership sells.

Other than things like toothpaste, I don't buy anything that isn't sold to me.

I think the best promo guys make it sound like it's not a promo.

The successful advertising agent is the one who can convince the clients that he knows something they don't.

When you have your best stuff, it's a lot easier to pitch.

One of the things that I intend to devote a lot of time to in the coming years is continuing to try to move people's hearts and minds with humor, with stories, with anecdotes, with facts and information.

Audiences will see what they want to see. Some will come out, hopefully enjoying two hours of action. Some people will find themselves gravitating towards the emotional dilemma that the characters find themselves in. Other people will see that there is some layer of subversions to the storytelling aspect of poking a finger of judgment at certain governments to the idea of foreign invasion, others maybe false pretenses.

Enchantment is the purest form of sales

The greatest story ever told is, in fact, the greatest story ever sold

Learn to sell and you'll never starve

WORK ON YOUR STORY! He/she who has the best story wins! In life! In business! The White House!

The first successful salesperson was not a man, it was Eve.

PUSH, n. One of the two things mainly conducive to success, especially in politics. The other is Pull.

Most great leaders are also great communicators. Great leaders have learned how to persuade so their objectives can be reached. The most powerful device to persuade is story. Stating facts and figures is not memorable. Emotionally connecting your audience to your idea through story will move them.