Simon Sinek Quotes

Situational variables can exert powerful influences over human behavior, more so that we recognize or acknowledge.

There is only one way under high heaven to get anybody to do anything. Did you ever stop to think of that? Yes, just one way. And that is by making the other person want to do it.

We humans actually need help controlling our impulses - nudges.

The nature of human beings is such that we tend not to drift into better behaviors. We usually have to be asked by someone to consider taking it up a level.

You can't force your will on people. If you want them to act differently, you need to inspire them to change themselves

We want to believe we are good, we are different, we are better, or we are superior. But this body of social-psychological research--and there are obviously many more experiments in addition to mine and Milgram's--shows that the majority of good, ordinary, normal people can be easily seduced, tempted, or initiated into behaving in ways that they say they never would. In 30 minutes we got them stepping across that line.

Rewards and punishments, to speak frankly, are the desk of the soul, that is, a means of enslaving a child's spirit, and better suited to provoke than to prevent deformities.

Man can be scientifically manipulated.

Once we know that people are human and have some Homer Simpson in them, then there's a lot that can be done to manipulate them.

The best way to compel weak-minded people to adopt our opinion, is to frighten them from all others, by magnifying their danger.

I didn't understand myself well enough be an ambassador to my world, to inspire people to want to cook, to inspire young people to want to come into my industry.

It may be said that the basic characteristic of human behavior in general is that humans personally influence their relations with the environment and through that environment personally change their behavior, subjugating it to their control.

The rewards system is a powerful driver of behavior and therefore culture.

The broad effects which can be obtained by punishment in man and beast, are the increase of fear, the sharpening of the sense of cunning, the mastery of the desires; so it is that punishment tames man, but does not make him "better.".

The best way to motivate me is to tell me no.

It's not leadership by position that allows people to succeed; it's the capacity to influence the thoughts, the feelings, the emotions, and the actions of other human beings.

A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth. Authoritarian institutions and marketers have always known this fact.

Reinforce what you want to see repeated.What gets rewarded gets done.

That's all teaching is; arranging contingencies which bring changes in behavior.

A man often imagines that he acts, when he is acted upon.

This food-and-shelter theory concerning man's efforts is without insight. The desire for praise is more imperative than the desire for food and shelter

There are two parts to influence: First, influence is powerful; and second, influence is subtle. You wouldn't let someone push you off course, but you might let someone nudge you off course and not even realize it.

Money can extinguish intrinsic motivation, diminish performance, crush creativity, encourage unethical behavior, foster short-term thinking, and become addictive.

Man can be conditioned to behave in almost every desired way; but only "almost.

People rarely do what they don't want to.