Cass Sunstein Quotes
Once we know that people are human and have some Homer Simpson in them, then there's a lot that can be done to manipulate them.
Illing, Sean. "'Star Wars' is an essentially Christian tale: Cass Sunstein on the politics of the Jedi, the Bernie Sanders phenomenon and the 'Star Wars' / Taylor Swift connection." Salon, 29 May 2016.
Many studies have shown that most of us believe that commercial, political, and ideological advertising techniques are effective on most people but they do not feel that they are personally influenced much.
Cass Robert Sunstein is an American legal scholar, particularly in the fields of constitutional law, administrative law, environmental law, and law and behavioral economics. He is also The New York Times best-selling author of The World According to Star Wars (2016) and Nudge (2008). He was the Administrator of the White House Office of Information and Regulatory Affairs in the Obama administration from 2009 to 2012.