Frank Luntz Quotes

Our job is not to dictate the policies of our candidates or even influence them but simply to articulate them in the most clear and meaningful way to the relevant audience.

As a writer and former elected official, I believe in the power of words.

Business is a useful tool in politics, but it's not enough. You need much more than to be a good businessman, to be a good politician.

Part of politics is redundancy. You’ve got to say the same thing over and over even if you get tired of it…not everyone has heard it.

Part of politics is redundancy. You just have to repeat things sometimes because not everyone has heard your message.

First of all, you've got to have a vision of 'What kind of program do I want to have?' Then you've got to have a plan to implement it. Then you've got to set the example that you want, develop the principles and values that are important, and get people to buy into it.

Whenever I have a message to get out I seem to find a way to get my message out.

One of my main jobs is to cultivate advocates and activists.

It's one thing to be able to analyze something. It's another to implement it or execute on a vision or even to get a whole bunch of people to rally behind it.

Communication and communication strategy is not just part of the game - it is the game.

You want to go out there and do what's best for the team, help your team move the ball down the field, make plays, help them win football games.

It's all about controlling the huddle one play at a time and knowing my assignment, knowing my progression and where I've got to go with the ball.

You work to make sure that, in the game, everybody knows where they're supposed to be at, and sometimes it works, sometimes it doesn't. But if you put them in a position to be successful, that's all you can ask for.

The players have got to make the plays.

I am an elected official; I was not elected by the Right.

I think everybody individually does things a little differently. As a quarterback, every quarterback has their strengths and their weaknesses.

Go out there and play hard, understand your teammates, understand the other team's gameplan, understand your coaches' philosophies and what they want you to do. There's nothing better than showing, though; more than talking, you have to make your actions speak louder than words.

Being a voice for my community is something that I don't take lightly.

The most important thing is that you find a way to bring your thoughts into the hearts of the players. The tactical details are important because they can make a big difference.

What you do is build your team around your core. Some teams have one main guy - not many, but some do - and you build around that. If you have a bunch of good players, that's another way to go about it - through depth, teamwork, defense, and fundamentals.

It's my job to run the offense and make sure everything goes smoothly.

I don't mean it egotistically, but I've been given the chance to be in front of people and sing, and I feel that it's part of my job and my duty - especially where I'm from - to speak the language of the people I'm around and speak for them.

The TED talk I gave, that gave me another character I didn't know about. I'm not saying the mind of a hero, but a kind of responsibility. Every word I'm speaking, it's not from myself. I'm speaking for and representing the people of communist North Korea.

I learned more in 11 months in running for president than I did in 12 years of school.

I love listening to Coach Belichick's press conferences: even though they may not be what the media wants, they're great coaching, teaching tools.