Ben Shneiderman Quotes

I use Apple because they're easy to understand and everybody gets it.

We continue to focus on actually solving problems that real people have and not being distracted by what power users want.

There's a fundamental problem with how the software business does things. We're asking people who are masters of hard-edged technology to design the soft, human side of software as well. As a result, they make products that are really cool - if you happen to be a software engineer.

I've become President of the Author's Guild, and, in part because they thought I had to know what I was talking about and also as a sort of coronation present, they got me an iPad. And I have to tell you, I'm crazy about it. It's got some bugs, but it's basically replaced my laptop. I'm very happy with it.

We have millions of users around the globe who do amazing things with our technology every day.

The most important thing about technology is that it can seamlessly work its way into your routine and your life.

The rise of Google, the rise of Facebook, the rise of Apple, I think are proof that there is a place for computer science as something that solves problems that people face every day.

I'm not a tech guy. I'm looking at the technology with the eyes of my customers, normal people's eyes.

Never use technology for technology's sake.

A key feature of the digital age is that technology changes incessantly to sate user demands

Integrating breakthrough technology into everyday products is always a challenge; at the same time, this is exactly how design makes tech products easily adoptable in life.

I love that our engineers are first and foremost 'Instagram' users.

Any new thing that comes out with the ability to enhance our show or my ability to communicate with fans and give people more behind-the-scenes access, you know we'll be all over it.

People are looking for more than a faster and faster PC. It has to do what they want. Will it fill some void, add some value, deliver something that they can't do previously at a price that people are willing to pay for?

The need to go digital remains a top priority for clients, and we are investing aggressively to drive innovation and deliver digital transformation.

I'm more user-experience and technology-minded. James is good at knowing what the user is going to buy, and the creative world he's buying them into.

Technology is only meaningful when it reaches the people.

People need to understand that the technology is for them. It's not to them. It's not over them. People still sometimes want to be led a little too much.

Too many companies believe that all they must do is provide a 'neat' technology or some 'cool' product or, sometimes, just good, solid engineering. Nope. All of those are desirable (and solid engineering is a must), but there is much more to a successful product than that: understanding how the product is to be used, design, engineering, positioning, marketing, branding-all matter. It requires designing the Total User Experience.

If I learned one thing working at Facebook: If users are trying to use your app in a certain way, get out of their way and let them.

As the technology matures, it becomes less and less relevant. The technology is taken for granted. Now, new customers enter the marketplace, customers who are not captivated by technology, but who instead want reliability, convenience, no fuss or bother, and low cost.

What’s next for technology and design? A lot less thinking about technology for technology’s sake, and a lot more thinking about design. Art humanizes technology and makes it understandable. Design is needed to make sense of information overload. It is why art and design will rise in importance during this century as we try to make sense of all the possibilities that digital technology now affords.

All through time in Apple products, even from our very first ones, that's how he [Steve Jobs] looked at the world, that you don't really want a piece of technology, a certain type of chip. What you want is a solution to a problem in life, some cause, some issue that you want in your life that'll help you. And it's how do you make that almost one step - say it and it happens.

People first. Technology second.

Figure out the people part and the technology gets a whole lot simpler.