Jerry Della Femina Quotes
The Creative Revolution is over. Everybody is justholding onto their jobs and no one is ever going to say toa client... ‘Buy this or I’ll resign your account.’ You don’tdo it anymore. It’s now, the majority of the time... ‘How do you like it? When can I change it for you?’
Della Femina, Jerry. From Those Wonderful Folks Who Gave You Pearl Harbor: Front-Line Dispatches from the Advertising War. Simon and Schuster, 1970.
With the large number of jobs that are going overseas, and the increasing productivity, the economics of the late 20th century and early 21st century made job security an anachronism. Therefore the unions were weakened.
In retrospect, it is interesting to observe that the problem of older workers finding employment seems to have a long history in America. Note that the average life expectancy in 1937 was about 12 years less than in 2007. So in a sense, the 40 year olds Mrs. Roosevelt was concerned about was like the 52 year old worker in 2007.
Jerry Della Femina (born 1936) is an American advertising executive and restaurateur. Starting from a poor Italian background in Brooklyn, he eventually became chairman of Della Femina Travisano & Partners, an agency which he founded with Ron Travisano in the 1960s. Over the next two decades they grew the company into a major advertising house that was billing $250 million per year and had 300 employees and offices in both New York and Los Angeles. Della Femina is known for his larger-than-life personality and colorful language, and was referred to as a "'Madman' of Madison Avenue". In 1970, he wrote a book about the advertising industry, humorously titled, From Those Wonderful Folks Who Gave You Pearl Harbor: Front-Line Dispatches from the Advertising War. The book became a best-seller, described by The Guardian as "one of the defining books about advertising", and eventually inspired the television series Mad Men.