David Ogilvy Quotes

There is no prescribed route to follow to arrive at a new idea. You have to make the intuitive leap.

But how shall I get ideas? ''Keep your wits open! Observe! Observe! Study! Study! But above all, Think! Think! And when a noble image is indelibly impressed upon the mind - Act!

Sometimes the best ideas I have are in my bathtub or in my bed or in my dreams early in the morning before waking up ... I'm like a TV antennae, I catch it all and do it my way.

I used to think that when I set out that doing the research was enough! But then the gaps would emerge that could only be filled by the imagination. And imagination only comes when you privilege the subconscious, when you make delay and procrastination work for you.

Knowledge is the stuff from which new ideas are made. Thus, the real key to being creative lies in what you do with your knowledge.

I pick up inspiration from everywhere and it all manages to keep stored in my brain somewhere.

I don't know where I got the idea for 'The Great Thumbprint Drawing Book'; I just told my brain to think of a book, and it did.

I would find myself laughing and wondering where these ideas came from. You can call it imagination, I suppose. But I was grateful for wherever they came from.

Creative thinking inspires ideas. Ideas inspire change.

Ideas are the root of creation.

You can't rush inspiration.

I would worry if I wasn't coming up with ideas, if I wasn't inspired.

I'll stop when I run out of ideas.

We don't know where we get our ideas from. What we do know is that we do not get them from our laptops.

Lights get low and that's when I have my brightest ideas.

Creativity arises out of the state of thoughtless presence in which you are much more awake than when you are engrossed in thinking.

The intellect is not the means of creation, and creation does not take place through the functioning of the intellect; on the contrary, there is creation when the intellect is silent.

I can't really say - if I've run out of ideas until I've had my next set of ideas.

I'm a very creative person, and the best part about creation is creating. So I always love to come up with new things, new ideas, new thoughts. I cherish things like that.

Every idea occurs while you are working. If you are sitting around waiting for inspiration, you could sit there forever.

"Where do you get your ideas?" That's the one question I'm genuinely sick of being asked, and also genuinely fascinated by. What fascinates me is not that people ask the question, but what kind of answer are they really looking for? Because if I tell them the truth, which is "I make them up," they seem very disappointed. They want to know about the trek I do once a year to the mountain.

In making movies, time is so short-because it is so expensive-that we tend to neglect the place from which the best ideas come, namely that part of ourselves that dreams. The unconscious is our best collaborator.

I think it's a big part of being a creative person.

[Mannerism is when] you think you have all these great ideas, and none of them are good at the end of the day. But while you are pursuing those other things subconsciously happen.

Over the years I have discovered that ideas come through an intense desire for them; continually desiring, the mind becomes a watchtower on the lookout for incidents that may excite the imagination.