Kenneth Clarke Quotes

Memo to White House: Calling voters stupid is not a winning strategy.

My focus as part of the leadership is to keep talking about the independent voters, independent voters - how do we get the independent voters back?

Microtargeting, as its name implies, is a way to identify small but crucial groups of voters who might be won over to a given side, and which messages would do the trick.

The people the Republicans should reach out to are the white votes, the white voters who didn't vote in the last election. The propagandists are leading us down the wrong path.

Even if you don't mind Romneycare, or the abortion flip-flop, or any of the rest, there's a more basic problem: He's not a natural campaigner, and on the stump he instinctively recoils from any personal connection with the voters.

Campaigns fail if they waste resources courting voters who are unpersuadable or already persuaded. Their most urgent task is to find and persuade the few voters who are genuinely undecided and the larger number who are favorably disposed but need a push to actually vote.

To be a statesman, you must first get elected.

Nobody understood better than Mr. Lincoln the obvious truth that in politics it does not suffice merely to nominate candidates. Something must also be done to elect them.

We target people who are genuinely undecided. It's not a good use of money to target senators who are flat opposed or who are already with you.

When you run a campaign the idea is not to appeal to pundits but to appeal to people.

I did not see my job as Press Secretary as to help the press. My job was to help get Tony Brown and the Labour Party elected.

You can't win an election unless you have a message.

Most people don't understand what the RNC ground game is.

Influencing voters is the crux of all poll campaigns.

I made it clear that I can run a positive campaign and do it better.

It's about grass-roots campaigning, meeting voters face-to-face, and above all, listening to what they have to say.

The Social Democrats have to listen to people who are attracted to the AfD party. That isn't a mistake at all. You can also win them back. Of course, there are a lot of angry voters who are ideologically charged. But there are also a lot of quieter voters who plan on voting AfD to send a message. We can never give up on them.

We have got to go and compete for the minds and the hearts and the votes of everybody in this country, no matter who they are. And what I think we've had is one party takes a group of people for granted and another party has not paid attention to them.

What is key for winning the election is to be able to put forth a vision for our future and how this election affects people's lives.

People can say what they want in the Labour Party.

I must emphasise that there is nothing in the Labour Party constituion that could, or should prevent people from holding opinions which favour Leninist-Trotskyism. Certainly Marxism has, and will continue to have an important function in the Labour Party.

Disloyalty is the secret weapon of the Tory Party.

I do think Hillary Clinton should have pivoted and say, I am change, I am change, because people do want some change.

I keep telling my Tory colleagues: don't have any policies. A manifesto that has policies alienates people. In 1979 the manifesto said nothing which was brilliant.

In terms of winning the election, it's all about turnout and how we connect with the voter as to what it means in their lives to turn out to vote, to win the House, the Senate, statehouses, state governorships and the rest.