Jose Aldo Quotes
Talking makes the fight bigger... When the fight is over, everyone goes in opposite sides with money in the pocket. You have to talk trash because that brings money.
Cruz, Guilherme. "Jose Aldo says rankings 'mean nothing' in the UFC: 'You have to talk trash'." MMA Fighting, Vox Media, 15 Mar. 2016.
While this was a common attitude for years before, the horrors of World War II produced a general revulsion to war and an awareness that war between two nations spills over to other states in the region and in an era of globalization, effects countries in other parts of the world. So there has been a tendency to use diplomacy endlessly, even after "things have gone too far". Historically, when things reached that point, the parties did fight it out, and when one was weakened sufficiently, negotiations and diplomacy could then be fruitful.
