Michael Gerber Quotes
Strategic Work is all about the big questions: Who? What? When? Where? Why? Tactical Work is all about answers: This is the system we use to do each task. This is how we do it, how we measure it, how we monitor it.
Citations
Gerber, Michael E. The E-Myth Mastery: The Seven Essential Disciplines for Building a World-Class Company. HarperBusiness, 2005.
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Michael Gerber is best known as the author of the Barry Trotter series, Sunday Times best-selling parodies of the Harry Potter books. Before becoming a novelist, Gerber contributed humor to The Yale Record, The New Yorker, The Atlantic, The New York Times, The Wall Street Journal, Slate, NPR and Saturday Night Live, among many other venues. He is an alumnus of Yale and Oak Park River Forest High School.