Julian Castro Quotes

Essentially, how do you go after [Donald] Trump to have a real shot of taking back control of Congress in 2018? Democrats will need to energize not only their base, but also pick up actual swing voters who could be turned off from President Trump.

Campaigns fail if they waste resources courting voters who are unpersuadable or already persuaded. Their most urgent task is to find and persuade the few voters who are genuinely undecided and the larger number who are favorably disposed but need a push to actually vote.

Nobody understood better than Mr. Lincoln the obvious truth that in politics it does not suffice merely to nominate candidates. Something must also be done to elect them.

Our opponents struggled manfully, desperately; but wind and tide were against them. They had campaign and other papers, good speakers, and large meetings; but we were far ahead of them in singing and electioneering emblems and mottoes which appealed to popular sympathies.

Don't fall in love with the map. The map doesn't win elections.

Influencing voters is the crux of all poll campaigns.

We work long hours during elections.

One strange quality of writing about political campaigns is that it's a little like writing about a baseball game inning by inning. We presume we can say something about the final result from the state of play a third of the way through. You can when a game is a colossal blowout, but you can't when it's close.

In terms of the ability to go out and win - this is why you have campaigns. You go out, and you take your issues to voters, and you put them out there, and people respond, or they don't.

The thing that Tea Parties have to understand, you can't govern if you don't get elected.

Candidates are making lasting impressions on voters, not just primary voters, in how they campaign.

Listen, we're going to have to fight for every vote.

Let's not just look at it as taking votes away from Gore. Our support comes from a lot of people.

If you can’t run against a political candidate, run against his campaign manager.

Divide the floaters [undecided voters] into blocks of five and put a trusted man with necessary funds in charge of these five and make him responsible that none get away and that all vote our ticket.

The Republicans always looked bad three years out of four. But the year they look good is election year.

I think that people have realized it's very unwise to bet against Donald Trump.

I realise that in an electoral campaign, you don't want to antagonise large groups which are highly motivated.

It's about going to where your voters are.

You can't show up at a church every 4 October and say, 'Vote for me,' and call that persuasion.

The weakness that our campaign and that I had is we weren't effective in taking my message primarily to minority voters.

President Trump's coalition clearly involves creating massive turnout in areas where he's popular.

To defeat Donald Trump, the Democrats must run a stellar cast of all-stars in their primary.

Donald Trump has created a movement; my job is to keep momentum behind it, keep it growing for the 2018 challenge.

The basic job of any campaign is to translate grassroots energy into turnout.