Sheena Iyengar Quotes


So it was constantly going back and forth between these two cultures that kept raising the question, well, how important is personal freedom? And I think that has always been of interest to me.


Citations

Iyengar, Sheena. "Big Think Interview with Sheena Iyengar." Big Think, 23 Apr. 2010.

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Sheena Iyengar
Sheena Iyengar
  • Born: November 29, 1969
  • Nationality: American
  • Profession: S.T. Lee Professor Business

Sheena S. Iyengar is the S.T. Lee Professor of Business in the Management Department at Columbia Business School, widely and best known as an expert on choice. Her research focuses on the many facets of decision making, including: why people want choice, what affects how and what we choose, and how we can improve our decision making. She has presented TED talks on choice and is the author of The Art of Choosing (2010).