Ronald Coase Quotes
Roughly speaking, when you are dealing with business firms operating in a competitive system, you can assume that they're going to act rationally. Why? Because someone in a firm who buys things at $10 and sells them for $8.00 isn't going to last very long in that firm.
Topics
Competitive Advantage
Cost-Benefit Analysis
Profit Margin
Rational Behavior
Strategic Planning
Business
Business Survival
Competitive Market
Economic Efficiency
Economic Rationality
Market Competition
Price Discrimination
Profit Maximization
Rational Decision Making
Resource Allocation
Rational Decision
Firm Behavior
Competitive System
Citations
Coase, Ronald H. Interview by Thomas W. Hazlett. "Looking for Results." Reason, Jan. 1997.
Related Quotes
Ronald Harry Coase was a British economist and author. He was the Clifton R. Musser Professor of Economics at the University of Chicago Law School, where he arrived in 1964 and remained for the rest of his life. He received the Nobel Memorial Prize in Economic Sciences in 1991.