Leo Burnett Quotes

There's no learning without trying lots of ideas and failing lots of times.

A new idea is rarely born like Venus attended by graces. More commonly it's modeled of baling wire and acne. More commonly it wheezes and tips over.

When you're experimenting you have to try so many things before you choose what you want, and you may go days getting nothing but exhaustion.

Art and science have so much in common - the process of trial and error, finding something new and innovative, and to experiment and succeed in a breakthrough.

Pure innovation is more gross than error.

Mistakes are the only universal form of originality.

I mean, I love L.A. - I love living here. But I wish that we could make things without the need to hit a home run every single time. It's a unique thing to Hollywood that if you don't do that every time, then you're considered a failure. But it's like, 'Well, are you making movies to be successful? Or are you making movies to learn something?'

I have a theory that the only original things we ever do are mistakes.

Creative experimentation propels our culture forward. That our stories of innovation tend to glorify the breakthroughs and edit out all the experimental mistakes doesn't mean that mistakes play a trivial role. As any artist or scientist knows, without some protected, even sacred space for mistakes, innovation would cease.

There are 9 rejected ideas for every idea that works.

It might be a huge hit, it might not; but you learn something doing it.

With improvisation, I just do it. It might be a total failure but then you just throw the dice again.

I don't think I would have made 'Blank Project; if I hadn't made 'Cherry Thing.' I think that was a real rebirth in a way, and a remembrance of how I like to make music best, the most. Like being in a more chaotic place, maybe. Like a place of making and being creative where the mistakes can be left in.

Despite a few really bad days we had quite a lot of fun making Low, especially when all the radical ideas were making sense and things were starting to click.

Lots of comics try stuff out all year round, which is very sensible - I don't.

The biggest job we have is to teach a newly hired employee how to fail intelligently. We have to train him to experiment over and over and to keep on trying and failing until he learns what will work.

Most of the work performed by a development engineer results in failure.

In a sense, if you're not getting it wrong really a lot when you're creating imaginary futures, then you're just not doing it enough. You're not creating enough imaginary futures.

We shouldn't be afraid to fail- if we are not failing we are not pushing. 80% of the stuff in the studio is not going to work. If something is not good enough, stop doing it.

His failures are as valuable as his successes: by misjudging one thing he conforms something else, even if at the time he does not know what that something else is.

'Humans of New York' did not result from a flash on inspiration. It grew from five years of experimenting, tinkering, and messing up.

I mean, the general rule is if you're not prepared to make a mistake, you're not going to make much progress.

An essential aspect of creativity is not being afraid to fail

Much of what we're going to try will not work, and much of what does work will do so for unanticipated reasons.

You have to have an unlimited imagination, an unlimited restraint on your inhibition when you're working. You have to even dare to fail, even in a scene, whatever it is.