Dave Goldberg Quotes
Outlets are turning away from phone polling, which can be problematic. For example, we did a poll for NBC around the Ebola crisis; we provided results in 24 hours. Their traditional phone poll would have taken a week to turn around. We're showing people we can do high-quality work: we've proved that with the work we do with the media.
Kosoff, Maya. "SurveyMonkey is expanding its election polling business." Business Insider, 2015.
The largest political poll in history sampled 10 million Americans just before the 1936 presidential election. The poll clearly showed Alf Landon would win handily. Franklin Delano Roosevelt won 523 electoral votes to 8 for Landon. The Literary Digest went out of business.
Political polls are very important tools in modern politics. However, they can be, and often are, inaccurate. More often they are misinterpreted, and results can vary extensively depending on how a question is worded. For example, in the 2012 Presidential election Republican Mitt Romney’s polls did not tell him that he would lose by a substantial margin. He, and some of this closest staff, thought they would actually win.
David Bruce Goldberg was an American management consultant and businessman. He was the founder of LAUNCH Media and the CEO of SurveyMonkey. He was married to Sheryl Sandberg, COO of Facebook.