Anita Elberse Quotes

I want something completely new and different to happen, and lots of it. Stuff that makes us change the way we think about a market or the world. Something that inspires a new generation of crazy startups doing crazy things.

Originality is simply a pair of fresh eyes.

Since I was in my early twenties, at ABC, I was always only interested in things that were not already being done.

I want to work on things that aren't self-evident, to propose things that are radically different and game-changing.

Entrepreneurs always pitch their idea as 'the X of Y', so this is going to be 'the Microsoft of food.' And yet disruptive innovations usually don't have that character. Most of the time, if something seems like a good idea, it probably isn't.

Almost all new ideas have a certain aspect of foolishness when they are first produced.

We are exploring creative models to pursue innovation outside the confines of our normal process, taking calculated risks and learning from them.

Innovation requires an experimental mindset.

There's a reason why start-ups, especially disruptive start-ups - like Google or Amazon or Uber - are full of young people. That's because young people are not as wedded to the old fashioned ways of doing things.

There's nothing like having some healthy competition. We really strive to think outside the box by taking the standard approach the then twisting it a little, all the while trying something new.

In innovation, you're trying to create something from nothing.

The trouble with innovation is that truly innovative ideas often look like bad ideas at the time.

Innovation is new stuff that is made useful.

Those who ultimately shake up an industry are often outsiders who don't know any better.

If you don't take a risk then what's the point. We can't keep making films in the same space.

When trying to innovate, most people stop after 10-15 possibilities, failing to recognize that their first ideas are usually the most obvious ones.

If designers are willing to take risks, I think buyers should take risks, as well with press taking risks.

Industries that are chaotic are ripe for innovation. They are open to anyone who has an idea.

When someone intelligent comes around, and looks at life around football in a different way, it can be alien.

I have some ideas for things nobody's done before, and some are ideas bigger than me that I might be able to pull off, maybe.

When you have different kinds of scientific and mathematical minds approaching problems, you will get more solutions. This leads to more innovation and more creative design.

I miss that thing I used to do when I first started out where I would just spontaneously generate ideas and try things and see where they'd go.

Everybody's trying to repeat the past with the new network, with new devices and new tools. Why not make something brand-new?

Geniuses don't have better ideas than the rest of us. They just have more of them.

If your idea is truly innovative, you're going to hear from the naysayers. After all, if it really were such a good idea, someone would have already done it, right?