Ekta Kapoor Quotes
My creative team filters the scripts before they reach me and a few others. We evaluate them, ponder over the budget, and think of various possibilities to get the viewer excited.
Topics
Storytelling
Creative Process
Audience Engagement
Audience Excitement
Budget Allocation
Budget Planning
Content Creation
Content Filtering
Creative Collaboration
Creative Team
Production Planning
Script Evaluation
Script Review
Script Rewriting
Script Selection
Viewer Engagement
Visual Effects
Citations
Kapoor, Ekta. Interview. The Times of India, 2014.
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Ekta Kapoor is an Indian television producer, film producer and director, and the joint managing director and creative head of Balaji Telefilms Limited, which was founded in 1994. In 2001, Balaji Motion Pictures was launched as a subsidiary company of Balaji Telefilms Limited which is a film production and distribution company. She launched ALT Balaji in April 2017.