Ira Sachs Quotes

To survive in a creative economy, you need basic instinct! You have to know and smell your viewer.

Great entrepreneurs are often great listeners and they can spot patterns and pick up on small details in customer stories.

If you're clever enough and creative enough to get a good film made, then you should be clever enough and creative enough to find ways to get it out there, one being something like Jameson First Shot.

I think the British industry is set up to support British film, if we make films that enable them to support it. If you don't make a commercial film, distributors can't get behind it. If they don't get behind it, the film doesn't do well.

Oh God, it's such a big world right now for artists. There are as many possibilities as you can have time for, getting your music out there with the internet, and Youtube, Vimeo, Facebook, and everything that you have, there is a way to spread the word. To me, the first thing you have to have is substance and content and real depth.

I really believe in finding new ways to distribute my music.

Toronto Film Festival is one of those festivals where there are 400 movies, and unless you have a distributor who is super confident and puts a lot of money into it, sometimes movies can go unwatched or unnoticed.

Today, filmmaking isn't just about shooting and releasing. You've to structure the marketing of a film.

So much of selling a film in the industry is about creating a fulcrum where all the pressure comes to bear, and something seems suddenly valuable and approved by an audience. It's amazing how people could pick up tons of films on the cheap, but they don't because they wait until everything is laid out for them.

I think, it's important to understand how to release a film.

Any cinema has to be entertaining. Boring cinema won't work. If you want to make one, then screen it for free on TV.

We wanna be on the frontlines of everything new and exciting. The old world order of putting out four singles before you release an album is so boring to us.

It is a conscious choice to go for content-driven scripts because that is the key for any film to work. There are no two ways about it, and I have always been attracted to great content.

We've always been an entertainment company.

When Shah Rukh's film can make it to the theatres for Diwali, why can't my film release on the same day?

Obviously, we were disappointed that neither 'The Last Witch Hunter' nor 'American Ultra' found bigger theatrical audiences. It's important to note that our focus on risk mitigations limited our exposure on both films, and I'm pleased to report that 'The Last Witch Hunter' is doing well in a number of international territories.

Content is now the most import factor that decides a film's success at the box office, so we as filmmakers are all trying different stories.

So, hopefully, us finding ways to constantly work, but always with a different product, will help our band play to more people and continue making music.

When I made 'Pizza,' all I had in my mind was to make the film reach as many people as possible.

For me, 'Diamond Necklace' is a commercial attempt, as it has songs and glamour.

When we are part of mainstream cinema, we want our movies to be seen by maximum viewers.

Yes, TV is the dominant medium in Pakistan, but it was a conscious decision to have an Indian film as my first release. Being launched in an Indian film with a great script, character, and music is half the battle won. The rest is destiny.

Films will break barriers - and good films will travel all over India.

With social media, the gatekeepers are our followers. It has opened so many doors for me not only musically, but fashion-wise as well.

I think Warner Bros. are probably some of the best people in marketing films in the world.