Guy Kawasaki Quotes


Let's say a startup is hot. It ships something great, and it achieves success. Thus, it's able to attract the best, brightest, and most talented. These people have been told they're the best since childhood. Indeed, being hired by the hot company is "proof" that they are the A and A+ players; in fact, the company is so hot that it can out-recruit Google and Microsoft.


Citations

Kawasaki, Guy. Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition. Portfolio, 2008, p. 119.

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Guy Kawasaki
Guy Kawasaki
  • Born: August 30, 1954
  • Nationality: American
  • Profession: Author, Former Apple Fellow

Guy Takeo Kawasaki is an American marketing specialist, author, and Silicon Valley venture capitalist. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984. He popularized the word evangelist in marketing the Macintosh as an "Apple evangelist" and the concepts of evangelism marketing and technology evangelism/platform evangelism in general.