Michael Pollan Quotes
It's no accident that Julia Child appeared on public television - or educational television, as it used to be called. On a commercial network, a program that actually inspired viewers to get off the couch and spend an hour cooking a meal would be a commercial disaster, for it would mean they were turning off the television to do something else.
Citations
Pollan, Michael. Cooked: A Natural History of Transformation. Penguin Press, 2013, p. 16.
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Michael Kevin Pollan is an American author and journalist, who is currently the Knight Professor of Science and Environmental Journalism at the UC Berkeley Graduate School of Journalism.