William J. Bernstein Quotes
It's human nature to find patterns where there are none and to find skill where luck is a more likely explanation (particularly if you're the lucky manager).
Bernstein, William J. The Four Pillars of Investing: Lessons for Building a Winning Portfolio. McGraw-Hill, 2002.
This is one of the major reasons that campaigning politicians try and “frame” their opponent very early, and many tell the most outrageous lies to smear and opponent. Even of it is easy to substantiate the lie rationally and logically, people tend to believe the first viewpoint to which they are exposed on a given issue. Over a hundred million Americans heard the early 2000 message that President Obama was a Muslim. Despite his denial, and thousands of writings and newspaper articles to the contrary and not a single shred of evidence to support this statement, millions of Americans still believe it.
3rd Earl Russell of Kingston
William J. Bernstein (born 1948) is an American financial theorist and neurologist. His research is in the field of modern portfolio theory and he has published books for individual investors who wish to manage their own equity portfolios. He lives in Portland, Oregon.