Jan Chipchase Quotes
It will be interesting to see if Seoul's urban vocabulary of numerous, ever-present interactive screens will translate to other cities such as Beijing, London, and New York. It will also be intriguing to see if smaller cities and towns adopt aspects of Seoul's screen culture throughout Asia, Europe, and North America.
Chipchase, Jan, and Simon Steinhardt. Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers. HarperBusiness, 2013.
Singapore had begun an effort to encourage certain kinds of highly educated immigrants in an effort to emulate the diversity that had stood the UK and US in such good stead.
Jan Chipchase is the founder of Studio D Radiodurans, a research, design and strategy consultancy that specializes in understanding consumer behavior in emerging markets. He was previously Executive Creative Director of Global Insights at Frog Design, where he led the firm’s global research practice in both mainstream and emerging markets.