Simon Mainwaring Quotes


In the coming years, if not sooner, social media will become a powerful tool that consumers will aggressively use to influence business attitudes and force companies into greater social responsibility - and, I suggest, move us towards a more sustainable practice of capitalism.


Citations

Mainwaring, Simon. We First: How Brands and Consumers Use Social Media to Build a Better World. Palgrave Macmillan, 2011.

Related Quotes

This is the definition of good business that most conservative a business interests prefer. They do not wish to differentiate among the businesses nor do they wish to imply that businesses have any other obligations or desirable characteristics. By this definition, a business that makes money producing adult pornography is as good as one that develops pharmaceuticals; one that creates well paying jobs is as good as one that creates minimum wage jobs or even exports jobs overseas. Complying with the law in a democracy has never been a definition of good citizenship. It is a minimum duty to which all are obliged some businesses enhance the quality of life; others diminish it. This is where many differ with Mr. Longworth.


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  • Born:
  • Nationality: English
  • Profession: Founder CEO We First Branding

Simon Mainwaring is a brand futurist, global keynote speaker, and best selling author. He is best known as the author of We First: How Brands and Consumers Use Social Media to Build a Better World and the founder and CEO of We First, a creative consultancy.