Fred DeLuca Quotes

In the U.S. and Canada, we have one store for every 12,000 people.

Carefully calculate the potential size of your market to make sure you can grow. Before starting Mint, I knew that there were about 20 million people who had purchased 'Quicken' or 'Microsoft Money' over the years, and 80 million people using online banking in the U.S. alone.

I think there's space in the market for a half-dozen kind of polling analysts.

When leaders of a professional team perform a scan, they examine the trends dominating their customer demographics, education, government policy, and especially their competition.

Fifteen years ago, I really give up American market.

A cookie store is a bad idea. Besides, the market research reports say America likes crispy cookies, not soft and chewy cookies like you make.

Certainly in business terms, considering how thriving the market is. Understanding what people want is essential. We have a team on the ground whose job it is to keep tabs on what's good, whether it's a tapas bar in Barcelona, or an amazing fish and chip shop in Yorkshire.

A. T. Stewart started life with a dollar and fifty cents. This merchant prince began by calling at the doors of houses in order to sell needles, thread and buttons. He soon found the people did not want them, and his small stock was thrown back on his hands. Then he said wisely, "I'll not buy any more of these goods, but I'll go and ask people what they do want." Thereafter he studied the needs and desires of people, found out just what they most wanted, endeavored to meet those wants, and became the greatest business man of his time.

Listening to other companies' customers is the best way to gain market share, while listening to the visionaries is the best way to create new markets.

... the thing we see wrong with YC apps most frequently, is that people have not thought about the market first and what people want first.

You have to find a small market in which you can get a monopoly and then quickly expand.

To me the cynics are the ones in the boardrooms with the reports from the focus groups.

A successful business must have a sound knowledge of its market and work on how its product or service will be different, stand out and improve people's lives. If you can ensure it responds to a real need in the market place, your business can punch well above its weight.

I think there's a need for somewhat of a mindset change. We need to have a consistent external focus. We've always had the research labs. We've always had the resources to be innovative, and we've been innovative in a number of businesses. But, in any big company, you have to constantly push people to look at markets and customers, rather than look internally at themselves.

Once you’re in sales, you will also learn what sells and what not. Use the sensitivity of detecting market sentiments as a platform for running your business and in the identification of product winners in the future.

You cannot create a market that doesn't want to exist.

What I've found is there is no barometer that allows you to chart when you're oversaturating a desire. You're left really trying to respond on a gut level, because by the time you might do research, it's already too late. There's also a healthy tension between what are very sound business objectives and a very amorphous desire to preserve what's special.

Getting it off the ground is one thing because it has to do with finding the proper people and the financing, but finding the subject is another thing and this is always for me the most difficult part.

It's not the consumers' job to figure out what they want

Visiting stores and testing products is one of the critical elements of the analyst's job.

We don't believe in market research for a new product unknown to the public. So we never do any.

To create something you want to sell, you first study and research the market, then you develop the product to the best of your ability.

That's what we do when we work in Silicon Valley tech startups: We think about who's going to benefit from this. That's almost the only thing we think about.

Everyone said, 'You can't lose money in real estate, because they're not making any more of it.' Hmmmm. Where did everyone go wrong?

Think about the market, think about the design, and think about who is going to design for that market. Hit the mark.