Scott McCloud Quotes

To me, the print business model is so simple, where readers pay a dollar for all the content within, and that supports the enterprise.

Price is what you pay. Value is what you get.

In the summer of 2009, I modestly predicted that most major news organisations would be charging for content within 12 months. Charging, I argued, would not only plug the revenue gap; it would also help to re-establish value in their news product.

It isn't as important to buy as cheap as possible as it is to buy at the right time.

Use the same measure for selling that you use for purchasing.

We were the first people to do advertising on the Web. I actually saw in 1993 that the ad could be the content, the destination.

Micropayments are great if you use them for a product or service with certain properties. It must be one where you can get away with usage-based pricing, and where there is a strong rationale for making it cheap, yet not free.

In a sense, there is no such thing as a bargain in computing. Models which are popular sell for the price they are supposed to fetch for the best part of their product cycle.

I endorse a lot of people - sometimes people say I endorse too many books. And my response has always been the same: If I can get one case study that can give me one good idea that I can implement for $25, or for these days one-third of that on Kindle, I've gotten a very good deal.

He testified that when you looked at it through the eyes of 'let's do it', the costs were very small. They were less than they'd had to spend to host a convention of transportation executives. The cost was not that great.

Univision is the only network where you pay for more, not for less.

You could spend every waking moment online and still only experience one-trillionth of what's out there. I find that a little overwhelming.

You can use cheap technology to get a great look.

It is in all our interests that the government, when buying goods or services, pays the lowest price.

Just because something is less expensive shouldn't mean it is less well designed.

Almost all decisions based on cost accounting are utterly wrong.

The digital space is becoming more relevant, and people are watching a lot of stuff on the web.

I'm not a huge spender. Sometimes when you pay a lot, you're paying for the company's advertising. It feels ridiculous to pay for a name.

When people laugh at social media it's because they don't understand how much work is involved. It's like creating any kind of content.

The term 'web-series' has a stigma attached to it because it was created at a time when the only web-series that were being created were being created by people who would have loved to have a television show, but they couldn't. So they created a web-series instead, on their own dime. And those series look cheap because of it.

People put clips of me up. There are quotes from me. I've written books, of course. I'm on Twitter. There are dozens of ways to consume my offerings, and a lecture in a large venue is really only just one of them. So I have no concerns about how much access people would have to me no matter what is the capacity of your pocketbook.

Cheap booze is a false economy.

In technology, we spend so much time experimenting, fine-tuning, getting the absolute cheapest way to do something - so why aren't we doing that with social policy?

New landscape of personal media has given us a vaster wasteland of cyberspace. But, luckily for us, there's some really wonderful stuff in it. And if history is any guide, as the media matures, the quality will continue to go up.

Much is published, but little printed.