Edward Tufte Quotes

Great design is not democratic; it comes from great designers. If the standard is lousy, then develop another standard.

Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.

It was always my goal to 'up the ante' on good design, and I've devoted much of my career to this.

We have lots to learn in India when it comes to design, and that includes me! I'm constantly learning; that never stops.

A good design is not a democratic consensus.

Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.

You have to have great design to be competitive in today’s markets.

I prefer design by experts - by people who know what they are doing.

Good design doesn't date. Bad design does.

There are only a handful of designers that influence other designers, and I have to keep one step ahead of the game.

Good design doesn't date.

Accessible design is good design.

It is most necessary to avoid rusticity in any way, whether in material, design, or execution.

I fervently believe in research as a necessity for good design, and I teach it that way.

Anyone with a computer and a design program can create a page layout. But unless you're trained in design, it won't look very good and it won't communicate very well.

Good design is good business.

Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended.

Informed clients are better clients, and they make for better design.

The difference between good design and great design is intelligence.

Good design is thorough, down to the last detail.

Legibility, in practice, amounts simply to what one is accustomed to.

Design is too important to be left to designers.

Designers are by nature more inquisitive, more connected. They dig a little deeper in terms of insights. They turn those insights into innovation. That connection to the consumer is absolutely critical in driving innovation. It’s critical that design isn’t subjugated to the back room as a short order cook for marketing or for merchandising or sales. It has to be up front.

I really believe I know why my designs were better than any other human being, but I don't want to take credit for starting Apple, for turning the world around or anything like that.

Good design is good business.