Carl von Clausewitz Quotes
If the enemy is to be coerced, you must put him in a situation that is even more unpleasant than the sacrifice you call on him to make. The hardships of the situation must not be merely transient - at least not in appearance. Otherwise, the enemy would not give in, but would wait for things to improve.
Citations
von Clausewitz, Carl. On War. Translated by Michael Howard and Peter Paret, Princeton University Press, 1984, p. 77.
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Carl Philipp Gottfried (or Gottlieb) von Clausewitz was a Prussian general and military theorist who stressed the "moral" (meaning, in modern terms, psychological) and political aspects of war. His most notable work, Vom Kriege transl. On War, was unfinished at his death.