Scott Coker Quotes

You only have to go on a couple message boards to know what the fans want, and the fans want you to put it on the line and to entertain them.

I want to fight the fights that fans want to see.

You just go for it and see what works. There are no rules.

Do something. If it doesn't work, do something else. No idea is too crazy.

We don't hold anything back. We go for broke, and if we have a good idea for a story line, we just use it because you never know and because the dynamics of the show are going to change.

It's something I have always tried to do in my career - play outside the box.

I produce the most exciting matches with pretty much any person on the roster. Pick any guy on the roster, and I can tell you a match I had with them that people can still remember.

We're tired of hearing the media say to put the Charlo's in there with better competition. I've heard that every fight. As long as I'm winning fights and I'm entertaining the fans, that's what I'm going to do.

In technology startups, there's a lot of winging it.

NXT is unpredictable, and they are not afraid to tell a lot of different stories and compelling stories.

The UFC wants to put on shows that the fans want to see, and if the fans want to see you fight someone, that's what's going to happen.

We put on fights between the best fighters; we don't put on freak shows.

I'm adventurous; I like change.

You never know with Punk. He is definitely somebody who does things his own way, and I think the biggest thing is that you can never count out what his next move will be. I think no one would have predicted his move to UFC - nobody would have predicted a lot of things he does - so whatever he chooses to do, he will do what feels best in the moment.

I'm not one to turn down opportunities.

The secret of having a successful promotion is having an awesome promotion with wrestling matches that people like.

Really interesting things come because you don't know what the rules are, what you can and can't do.

There are no rules or formulas for success. You just have to live it and do it. knowing this gives us enormous freedom to experiment toward what we want. Believe me, it's a crazy, complicated journey. It's trial and error. It's opportunism. It's quite literally, "Let's try lots of this stuff and see how it works."

The unexpected cannot guarantee success, but it guarantees the best chance of success.

I don't think The Undertaker and Triple H need Shawn Michaels to deliver a spectacular match or make this incredibly interesting. Those two can do that on their own. Right now, as far as I'm concerned, I'm going to be there watching it like everyone else.

The only way you can make a deal is if you're ready to blow it.

I was always willing to say, "Let's see what happens," when something came up that looked like it might help me get a little closer to where I wanted to be . . .

If you're doing a music film, you've got to be singing about something. Or, you have to be singing in a vocabulary that has tremendous appeal or else people are not going to want to sit there for eighty or ninety minutes hearing this stuff.

If you're not entertaining, what the hell's the point?

Stock-picking is like gambling: those who win well, seldom bet, but when they do, they bet heavily.