Lapo Elkann Quotes

Now, personally, I like a car with some sort of character.

Design is a constant challenge to balance comfort with luxe, the practical with the desirable.

When a customer sits inside the car, then they have to have the feeling that it's an Audi - whether it's the leatherwork or the bodywork. All these things must be typically Audi.

Function alone does not make clothing appealing.

Comfort? If a choice has to be made between style and comfort, style wins every time.

I don't design for myself. I design something keeping in mind that it has to please a lot of women.

Between two products equal in price, function and quality, the better looking will outsell the other.

I want people to love to sit in my chairs. You gotta want the people to buy it because they love it.

My relationship with shoes has always been linked to shoes, women, women in their shoes and performance.

Design is important, it's an important dimension in the car. It's not the only one.

I always design the hat with the wearer in mind; otherwise, it's an inanimate object.

Glamour is what I sell, it's my stock in trade.

I do love cars.

I love to be comfortable, but I also love to play up the glamour.

I love the practicality of a good car. You know what I mean? And when I say 'practicality,' I mean the complete practicality of a Ferrari 458, a wonderfully fantastic every day car.

You wear nothing but you wear it so well.

Ferrari gives you a special feeling.

Chairs are like sculpture.

In the matter of furnishing, I find a certain absence of ugliness far worse than ugliness.

If I can't do high kicks or dance in it, then I won't wear it.

I really love muscle cars. I don't think people might realize that about me. I really want to go to an auto auction and blow my life savings on a Camaro. They have such design around them, such panache.

A house full of new furniture doesn't mean a whole lot.

Every new car, you open the door, and you look at all those internal mellifluous swoopy bits, and they have no meaning.

I like fast cars, and I always have.

The products people like best start with function and wind up with look.