Terry Pratchett Quotes

What the iPad does is it opens people's minds to a new way of doing things. They're actually thirsting for it.

I have a cell phone that doesn't behave like a phone: It behaves like a computer that makes calls. Computers are becoming an integral part of daily life. And if people don't start designing them to be more user-friendly, then an even larger part of the population is going to be left out of even more stuff.

I imported the first Mac into England in 1984; you know, the beige box. I imported what I think were the first four that came into England. I never opened the instruction manual. That was the best thing about it.

The TiVo is really an amazing machine. Like everyone who has one, I totally recommend it. Just as everyone who's married will tell you to get married, and everyone who has a baby tells you to have a baby, everyone who owns a TiVo will tell you to get a TiVo, and they'll say things like 'Your life will be completely different.' It's true.

For systems in which you already have a lot of hardware and software, change is difficult. That's why apps are so popular.

I make a good living selling hardback books through paper publishers, and I have many friends in the industry who will suffer as it changes, so on a personal level, the transition to digital isn't something I welcome wholeheartedly.

I really love the EMS Vocoder 2000, which is a pretty nice little box. You put one thing in one end and another in the other end, and you're able to change vocals by the sound and do a lot - it's just got a great sound. But the thing is, it's a bit clunky, so it's kind of hard to use it.

I am looking at it from the point of view of a harried user, which I am, and I believe that I am much more like the typical non-technical harried user than I am like the people who smoothly operate everything.

I'm a designer, and for me, things are always evolving, and such evolution is necessary.

I have a PC because I don't know how to use a Mac. Actors always have Macs with them, and when I try to use someone else's, I can't get the hang of it. It's very strange; I don't like it.

I'm not a tech guy. I'm looking at the technology with the eyes of my customers, normal people's eyes.

To rush to throw away your magazine business and move it on the iPad is just sheer insanity and insecurity and fear.

Our principal role as designers is to accelerate new ideas and the adoption of new ideas.

Integrating breakthrough technology into everyday products is always a challenge; at the same time, this is exactly how design makes tech products easily adoptable in life.

I don't think 3D television gets huge adoption until the consumer experience is no different than HD television. Until you can sit down on your couch and just turn on your TV, and it's 3D without anything else happening, I don't think it'll be a massive adoption.

For a long time, I was very resistant to the idea of online publication or even e-books or something like that.

People ask me what my predictions are for publishing and how digital is changing things and I tell them my only real prediction is that is it's all changing. Amazon, Google and all of those things probably aren't the enemy. The enemy right now is simply refusing to understand that the world is changing.

I don't know what will happen to the physical book and what it will mean for authors. I worry whether it will mean people can still make their careers this way. Will whatever comes next allow people to be able to own their ideas and be able to take time to develop them?

Technology and the internet have changed the world of publishing forever.

Any time you see signs or labels added to a device, it is an indication of bad design: a simple lock should not require instructions.

Behavioral design is all about feeling in control. Includes: usability, understanding, but also the feel.

It [eBook] is like introducing the machine gun to a revolutionary war. It changes everything. If you can reach your fans directly without having to go through a middle man, the entire economics of the publishing business changes.

When done well, software is invisible.

Figure out the people part and the technology gets a whole lot simpler.

There's an old story about the person who wished his computer were as easy to use as his telephone. That wish has come true, since I no longer know how to use my telephone.