Tim Cook Quotes

You can converge a toaster and a refrigerator, but those things are probably not going to be pleasing to the user.

The utmost thing is the user experience, to have the most useful experience.

Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended.

Industrial design is a superficial practice. You use your approach regardless of the project because there is no time for a deep understanding of a single product.

It doesn't matter how good your product solution is if users don't enjoy or understand how to use it.

A powerful tool in the early stages of developing scenarios is to pretend the interface is magic. If your persona has goals and the product has magical powers to meet them, how simple could the interaction be? This kind of thinking is useful to help designers look outside the box.

Think about the market, think about the design, and think about who is going to design for that market. Hit the mark.

If people keep buying poorly designed products, manufacturers and designers will think they are doing the right thing and continue as usual.

A product needs to be sufficiently innovative to distinguish itself from the pack, but not so forward thinking as to alienate the user.

Most people make the mistake of thinking design is what it looks like. People think it's this veneer - that the designers are handed this box and told, 'Make it look good!' That's not what we think design is. It's not just what it looks like and feels like. Design is how it works.

It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it designed like that, and not like this?

If you think your users are idiots, only idiots will use it.

The hardest part of design ... is keeping features out.

On the Facebook side, I think it's a bit of an evolution, in that that company, which has clearly done amazing things, was, I believe, as an outsider looking in, was founded on a culture that was obsessive about the users. And they built a service that is very valuable for users, and that is to be applauded.

Style of the future is the convergence of function and fashion.

A design isn't finished until someone is using it.

When I use a direct manipulation system whether for text editing, drawing pictures, or creating and playing games I do think of myself not as using a computer but as doing the particular task. The computer is, in effect, invisible. The point cannot be overstressed: make the computer system invisible.

I know "accessibility" is a term that's kind of thrown around wantonly today, especially with talking about visual media. But I think that the strength of comics [is how they] really allow you to transcend those last barriers between a reader absorbing the information of an experience, and a reader being able to project themselves into the [experience of the] people about whom they're reading.

I just want to build great products.

People are buying only one thing from you: the way the engagement (hiring you, working with you, dating you, using your product or service, learning from you) makes them feel.

Remember: when people tell you something’s wrong or doesn’t work for them, they are almost always right. When they tell you exactly what they think is wrong and how to fix it, they are almost always wrong.

No manufacturer, from General Motors to the Little Lulu Novelty Company, would think of putting a product on the market without benefit of a designer.

I think a mistake a lot of people make is to identify a target audience and then work backwards into creating a product for them.

I think traditional is trying to go more digital and digital is trying to go more traditional. We're meeting in the middle.

The Star Trek computer doesn't seem that interesting. They ask it random questions, it thinks for a while. I think we can do better than that.