Jerry Reinsdorf Quotes

I don't like to filter myself, but I do it for PR's sake.

I'd rather make all my secrets public than have an image based on gossip. I'd rather put it out there myself and control it.

I will never apologize for selective editing to make myself look better.

Here's the lines I draw: I never say something I don't believe - ever, ever, ever; and I won't endorse a product I don't like and use. When the cameras are off, we are who we are when they're on.

I'm loath to use my personal life to promote what I do, but at the same time, I don't like a journalist going away with no more than you could get off Wikipedia, where most of it's invented anyway.

I say what I think and I think what I say.

I don't stage my own publicity.

I need to tell the world what I'm about, my nature, because not doing so would be teaching my children how to lie. I didn't want it to be.

What we say privately we say publicly.

I only talk to the press if it's to my advantage.

Doing the press has become as much of a job as getting in front of the camera. You have to avoid burnout, avoid saying anything stupid, but still come across as yourself.

My public image is none of my business.

I've always spoken my mind and from the heart.

You know, people are always asking, 'What's your brand?' and, 'What are you all about?' Then you get other people saying, 'You need to do what Connor McGregor does.' But that's not me. That's not who I am. I'm not going to talk trash and build off the bad boy image.

I find it so astonishing how poorly a lot of politicians handle negative whatever in the press. You have to just get it all out there. You have to be totally, uncomfortably honest.

I am not good with PR or in projecting a certain image of myself, and I don't give clarifications about rumours; that's it.

It's important to have a say in your off-the-field brand and what you're doing, your sponsorships, what you want to be represented by, and the image you want to have.

If I say one thing to the UFC, I say it in an interview. I don't have conflicting stories.

I'm loyal. I'm real. I'm not afraid to say what I'm thinking.

It is my drawback that I am not manipulative and this trait doesn't work in the industry. People in the industry are very manipulative. For me, I will say it if I don't like, and I don't know how to butter people. Even Salman Khan is like that, he is very straightforward and not manipulative at all.

I want my brand and Bibi Bourelly to represent honesty.

It's better to be honest about your opinions than to pretend you don't have them.

For young people I like to talk about unleashing your integrity, because I tie it to social media and how careful we have to be about being consistent online with who we really are.

The only way you can truly control how you are seen is by being honest all the time.

I don't care if you print something nasty about me. If it's true, fine. I don't care. But just make sure it's the truth.