Howard Gossage Quotes


I have been waiting twenty years for someone to say to me: "You have to fight fire with fire" so that I could reply, "That's funny-I always use water."


Citations

Gossage, Howard Luck. The Book of Gossage. Copy Workshop, 1995.

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  • Born:
  • Nationality: American
  • Profession: Businessman

Howard Luck Gossage (1917–1969), frequently referred to as "The Socrates of San Francisco," was an advertising innovator and iconoclast during the "Mad Men" era. He is known for having said that, "The object of your advertising should not be to communicate with your consumers or your prospects at all but to terrorize your competition's copywriters."