Ekta Kapoor Quotes

I'm always aware of who my core audiences are and I serve that niche.

I honestly think I could sit down and write a show tonight that the critics would love, and I know it would be canceled within four weeks. I know what the critics love. We write and produce for people, not for critics.

Years ago I realized that maybe I made mistake, politically, when I turned a lot of that stuff down. I would go off to obscure places and make movies that six people went to see.

Whenever I write a story, I hope it appeals to both boys and girls.

Obviously, I try to make the films work for an audience. That's the main point of making a film, and in retrospect, one can see that certain films, let's say Leaving Las Vegas, demonstrated its own success.

Multiplicity was a movie that tested really well. People seeing the movie really liked it, but then the studio couldn't market it. We opened on a weekend with nine other films.

Never underestimate the intelligence of the audience; make good programmes, and they will come.

The fact is that viewers are fickle and it's rare that such a large group of people can be categorized in any type of way. There's enough content to go around, and if we stop focusing on numbers and start focusing on the quality of the project, then I think everybody - viewers and artists alike - is going to be a lot happier.

The movies that are made more thoughtfully or made or with more ambition often get just get drowned out by the noise.

I've done movies I'm very proud of, but there's always a sense of: 'Come see this shiny new car!' The question I hate the most is: 'Why should people see it?'

I try to work on shows that I would want to watch.

There is no sense in making a film that no-one will go and see, just to create a perfect, but useless, work of art.

Every time you do something, people are going to like it, people are going to hate it. You tend to make the movies on the basis you are making them for the people who are going to like them and not worrying too much about people who don't like them.

If you give the audience what they want when they want how they want it, they won't steal it.

If people are given quality stuff to watch, they'll watch it.

And the consumer doesn't care. They don't watch networks, they watch TV shows.

The worst thing you can do after a test screening is slash it for the lowest common denominator.

I started out mainstream and then literally made a conscious decision, like, 'I don't have that core black audience on my side.' And then I literally started looking for projects to get involved in.

You build a fan base over time, and they will accept you as long as it's good. Nothing matters as long as something's good. If it's bad, nobody will see it.

I decided that I have certain taste in cinema and I will take it forward. I know there is an audience for such cinema.

For me, being a writer, you want to communicate with people, but if your goal is that every person is going to love what you do, then you're always going to be disappointed.

I guess that's the big challenge of any art: Do you want to be something for everyone or everything for someone?

I don't make films for critics.

I know what the audience is looking for and have the ability to deliver that content.

My fans do guarantee me a good opening on the day my film releases. So the responsibility is more on me on doing quality work.