Jon Taffer Quotes


I believe that a cook in a kitchen isn't producing an entree: he's producing a reaction. The product is the reaction; the entree is just the vehicle.


Citations

Taffer, Jon. Raise the Bar: An Action-Based Method for Maximum Customer Reactions. Portfolio/Penguin, 2013.

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Jon Taffer
Jon Taffer
  • Born: November 7, 1954
  • Nationality: American
  • Profession: Entrepreneur, Hospitality Consultant, Television Personality, Author

Jonathan Peter Taffer is an American entrepreneur and television personality. He is best known as host of the reality series Bar Rescue on the Paramount Network. He is also credited largely with creating the concept for NFL Sunday Ticket.