Dick Morris Quotes
(Howard Dean) is proving that the Internet is a better, cheaper, and faster way to raise money than the old glad-handing of special interests and fat cat donors. He's also about to demonstrate that the Internet is a better place to spend campaign dollars than are TV stations and media time buys. The fact that Internet communications is free makes one-on-one retail politics more effective, more rapid, and less costly than mass communication.
Morris, Dick, and Eileen McGann. Because He Could. ReganBooks, 2004.
Television was a new campaign technique and the Democrats had been trying to broadcast entire Stevenson speeches. But the cost was very high and the Republicans who more quickly embraced the new political tool had been producing and running short 30 second and 1 minute advertisement “spots.” This was to the intellectuals of the day a very ethically questionable practice as it resembled advertising and marketing of consumer products. Ball in this quotation told the staff that in order to compete in the then new campaign world of television, the Democrats too would have to use “spots”—political TV advertisements. From this campaign onward, television would become the dominant political communications medium and “spots” became not only acceptable but became the dominant TV technique and the telecasting of entire speeches of the candidates would no longer be broadcast. See candidate Stephenson’s remark about the subject: #
The first non-PRI President in over 70 years. This was one of Fox’s greatest achievements. Internet connectivity in every school at the time had not yet been achieved in the United States.
Haldeman was then an advertising executive nat J. Walter Thompson
Richard Samuel Morris is an American political author and commentator who previously worked as a pollster, political campaign consultant, and general political consultant.
