Frederick the Great Quotes

We have to make sure, at Apple, that we stay true to focus, laser focus - we know we can only do great things a few times, only on a few products.

Devoting a little of yourself to everything means committing a great deal of yourself to nothing.

The business (and person) who tries to be everything to everyone ends up being nothing to anyone.

"He who wants to protect everything, protects nothing," is one of the fundamental rules of defense.

Great entrepreneurs focus intensely on an opportunity where others see nothing. This focus and intensity helps to eliminate wasted effort and distractions. Most companies die from indigestion rather than starvation, i.e., companies suffer from doing too many things at the same time rather than doing too few things very well.

Know your priorities and identify the five powerful action steps that you intend to take to move your initiatives forward each day. If you go to a tree with an ax and take five whacks at the tree every day, it doesn't matter if it's an oak or a redwood; eventually, the tree has to fall down.

Who begins too much accomplishes little.

One war at a time.

Silicon Valley tends to be very myopic - to be focused on one or two things - which has some strengths as well as weaknesses.

I don't pay attention to a lot of people - I pay attention to a select few, and that's worked out well for me.

He who commences many things finishes but few.

To be everywhere is to be nowhere.

If everything is important, then nothing is.

There is great power in focusing on what you want..... The person who tries to do everything accomplishes nothing. Most people try to be all things to everyone. And so they end up being nothing to anyone. Confucius nailed the point: "Person who chases two rabbits catches neither."

I don’t want to spread myself out to other games that don’t have the passion… You know, like the Aliens game.

Few people take objectives really seriously. They put average effort into too many things, rather than superior thought and effort into a few important things. People who achieve the most are selective as well as determined.

Activity is not achievement. It is not enough to rush about beginning a lot of things and keeping busy. A well-spent life is one that rounds out what it has begun.

Catch several hares and you won't catch one.

All things to all people is nothing to everyone.

I don't have a belief problem, I have a focusing weakness. I focus on what's loudest instead of what feels best.

You have to understand what it is that you are better at than anybody else and mercilessly focus your efforts on it.

To try to be safe everywhere is to be strong nowhere.

People frequently fail when they try to do everything at once. They approach a massive project and quickly get discouraged. Taking small, but high-value steps takes less time, and you learn more in the long run.

Most startups are not nearly focussed enough. They work hard...maybe, but they don't work hard on the right things.

I stay balanced by remembering to prioritize. What is most important should never be railroaded by the "tyranny of the urgent."