Richard Koch Quotes
Few people take objectives really seriously. They put average effort into too many things, rather than superior thought and effort into a few important things. People who achieve the most are selective as well as determined.
Citations
Koch, Richard. The 80/20 Principle: The Secret to Achieving More with Less. Currency, 1998, p. 142.
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Richard John Koch is a British management consultant, venture capital investor and author of books on management, marketing and lifestyle.