Tony Schwartz Quotes
For every jail that Mr. Nixon would build, Mr. Humphrey would also build a house. For every policeman Mr. Wallace would hire, Mr. Humphrey would also hire a good teacher.
A professional narrator spoke the words.
Tony Schwartz, CEO of The Energy Project, Newspaper Editor, Political Columnist, Political Advertising Creator, (Creator of the famous Daisy Ad {75639}), TV Ad for Hubert Humphrey, 1968, Quoted in Bernard Benjamin Yamron, Whistle-Stops to Polispots: Political Advertising and Presidential Politics in the United States, 1948-1980, 1995
Sourced by: Eigen's Political and Historical Quotations
The ad, created by Tony Schwartz, only ran once, on September 7, 1964. It was so dramatic that News and other media replayed it and discussed it up until the election. LBJ’s opponent Barry Goldwater was a military hawk in the midst of the Cold war where nuclear war was everyone’s greatest fear. The Daisy ad was crystal clear and made overt what many Americans concern was about Goldwater. Johnson won in a landslide. See {586351} for the kinds of views that made Goldwater so vulnerable.
This was echoed at the beginning of the republic and is repeated to this day. He was advocating moral education and Bible teaching in the schools.
His plan was that at the end of WWII, the 4 nations would police the world to be sure that the “4 Policemen” would be sure that no other Hitler could ever even start to invade neighboring countries. Ironically, he strongly suspected that the Nationalist Chinese would not be able to do this for the Pacific and assumed that the US would have to carry that area as well, but he didn’t doubt the ability of the Russians to police Eastern Europe but didn’t suspect that it would be Russia herself who militarily and covertly would encroach on other Eastern European countries.
- Born: August 19, 1923
- Died: June 15, 2008
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Anthony Schwartz was an American sound archivist, sound designer, pioneering media theorist, and advertising creator. Known as the "wizard of sound," he is perhaps best known for his role in creating the controversial Daisy television ad for the 1964 Lyndon Johnson campaign.
