Simon Sinek Quotes

All the great organizations in the world, all have a sense of why that organization does what it does.

It's so important for business leaders to discover what their purpose is. In the days when the business seems overwhelming, or you aren't certain you can continue, it is your purpose that will compel you to push through.

Very few people or companies can clearly articulate WHY they do WHAT they do. By WHY I mean your purpose, cause or belief - WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?

All organizations start with WHY, but only the great ones keep their WHY clear year after year. Those who forget WHY they were founded show up to the race every day to outdo someone else instead of to outdo themselves. The pursuit, for those who lose sight of WHY they are running the race, is for the medal or to beat someone else.

Purpose is not an add-on, it’s not an initiative. It is a culture change and it never finishes

I realized that it was great to have a job, but it didn't have anything remotely to do with what I was striving for, so why was I doing it?

The basic definition of the business and of its purpose and mission have to be translated into objectives.

In a knowledge economy, a good business is a community with a purpose, not a piece of property.

I have seen many organizations where there is this sense of purpose in the headquarters but it never gets cascaded down to everybody within the organization.

All organizations start with WHY, but only the great ones keep their WHY clear year after year.

Company culture is my number one priority. It's more important than the team, the product, the business model, or the investors. All of those things can be fixed and made better over time. But culture has to be established on Day 1.

I want to be a purpose-driven, purpose-led organization, and I want the organization to achieve this aspiration of being the undisputed leader in professional services.

I think the company that has the clearest set of values is Amazon. That company knows what it is. It may be that it's not your cup of tea, but every single person at that company knows what the Amazon values are.

Companies have centers of gravity. Where they are is part of their identity.

If they're committed to the mission statement of the RSC, they're going to be happy with me as their chair. If they're committed to another vision, then they may not be happy with me.

Be motivated by something beyond simply money or glory.

When you identify with an organization and you want to do stuff [but] you get this inexplicable 'no' - a lot of people get off the end and think, Well, God must have said no to me. No! The organization just said no to you. Find what it is that you were made to do and get on it! Go do what you were made to do.

A job is how you make money. A career is how you make your mark. A calling is how you acknowledge a higher vision, whatever it may be.

Life is a mission, not a career.

Life is a mission, not a career. A career is a profession, a mission is a cause. A career asks, What's in it for me? A mission asks, How can I make a difference?

My whole career has been an act of revenge.

Business purpose and business mission are so rarely given adequate thought is perhaps the most important cause of business frustration and failure.

Creating and integrating an empowering personal mission statement is one of the most important investments we can make.

As far as career goes, make sure you're in it for the right reasons - and make sure that the work itself is the most important thing.

If you don't have a vision, nothing happens.