Gerry Harvey Quotes

Bargain... anything a customer thinks a store is losing money on.

Lowering prices is easy. Being able to afford to lower prices is hard.

'Priced to sell' - just the phrase makes me smile. When a dealer says all the items in his booth are priced to sell, he means he's tagged them as aggressively as he can to get you to buy them. Don't worry, though, I still haggle. You have to. That's the point of a flea market.

My wife and I decided to try and kick start our kitchens to a $15 minimum wage for cooks. I've probably had to go through and raise every menu price now by 50 cents because it took away my profit. I just underestimated what it was going to cost.

On April 1, 1998, I launched Webmaster-Resources.com, and I remember that date specifically because it was the date that the price of a two-year domain name registration dropped from $100 to $70, and considering I was funding this out of my allowance, that $30 made all the difference.

Pricing is actually a pretty simple and straight forward thing. Customers will not pay literally a penny more than the true value of the product.

At a European auto show, I had someone from a German car company come up to me and say the Karma should cost $125,000, not $87,900, but our development process lets us lower the costs. I guarantee it's profitable.

I deal in volume. To sell volume, it must be affordable. So that's my whole life, is to make it affordable.

At my lemonade stand I used to give the first glass away free and charge five dollars for the second glass. The refill contained the antidote.

I consider Apple to be very closed. Let's say you have a book business, and you are charging 5 to 7 percent gross margins; you can't exist in an Apple world because they want 30 percent, and they don't care that you only have 7 percent to play with.

That iPad you just bought. Do you care that it cost a few pence to manufacture? No. It's cost you several hundred pounds because somebody else was willing to pay that much for it. If they weren't... it wouldn't.

If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.

I'm willing to lose profits in the short term.

Profit or loss is not guaranteed. That depends on the consumer and depends on the product. That's a risk that business people take.

I don't think my basic business strategy is well known by the public, probably because people think it's too simple. My strategy has always been to try to focus in on a product or service where you can create a dollar of value for 20 cents and sell it for 40 cents.

The net effect of cutting commercials in half is a fairly serious economic reality for Premier - and for me.

From a productivity standpoint, you're supposed to reduce headcount on par with declining revenue. If you believe the environment isn't going to improve, you should take a bigger cut to get in front of the problems.

My sister and I had a lemonade stand - with a two-drink minimum.

I never wanted to compete on price in my history because on price, you don't always win.

I look at companies as price-players or quality-players. The only way to go with J.Crew was quality.

Charging a fee for an online service is a good way to lose 90 percent of your customers.

I think canceling a game that is making a profit, along with destroying jobs and an online community, is entirely unethical.

When I think of revenue growth, I think of the words 'mix' and 'shift.'

Market share is key.

It's very difficult to run a business when you're buying something for $5 and selling it for $10.