Bill O'Reilly Quotes
Each segment has to pay off, so you have to look at it in a very, very micro-level and make each chapter in the book, each segment on a TV show, entertaining and informative, and if you do that then a cumulative affect will be success.
Citations
O'Reilly, Bill. Interview. Forbes, 2013.
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William James O'Reilly Jr. is an American journalist, author, and former television host.