Claude C. Hopkins Quotes


Don't, to gain general and useless attention, sacrifice the attention that you want


Citations

Hopkins, Claude C. Scientific Advertising. Lord & Thomas, 1923, p. 30.

Related Quotes

No Photo Available
  • Born:
  • Nationality: American
  • Profession: Businessman

Claude C. Hopkins (1866–1932) was one of the great advertising pioneers. He believed advertising existed only to sell something and should be measured and justified by the results it produced.