Michael Schudson Quotes
Different groups are differentially vulnerable to advertising; and their vulnerability varies not so much with the character or quantity of advertisements as with the informational resources they can claim by age, education, station in life, and government guarantees of consumer protection.
Schudson, Michael. Advertising, the Uneasy Persuasion: Its Dubious Impact on American Society. Basic Books, 1984, p. 116.
He meant gender, not the frequency of sexual activity.
Michael S. Schudson is professor of journalism in the graduate school of journalism of Columbia University and adjunct professor in the department of sociology. He is professor emeritus at the University of California, San Diego. He is an expert in the fields such as journalism history, media sociology, political communication, and public culture.